Small Business Website Design That Converts

Template sites look fine at first, but they all follow the same structure—generic layouts with zero differentiation.

• Small businesses compete on trust, expertise, and local reputation
• Your site should reflect your unique value, not look like 100 other sites in your niche
• Custom design lets us map user flows specific to your customers (e.g., emergency calls vs. consultations)
• Strategic CTA placement based on behavior, not generic themes
• Every element branded to your voice and visual identity

Custom sites convert better because they're built around your customers, not themes.

Over 60% of small business website traffic comes from mobile devices, yet most templates prioritize desktop.

• We design mobile-first: layouts optimized for small screens from the start
• Tap targets ≥48px for accessibility and ease of use
• Lazy-loaded images for fast mobile performance
• Touch-friendly navigation and forms

Mobile-first design isn't optional—it's where your customers are.

Many small businesses outgrow their sites fast. Template platforms often require expensive migrations to expand.

• Modular architecture makes adding features straightforward
• Easily add new services, team pages, or booking systems
• No platform limitations or plugin dependencies
• You own the code—move it anywhere or hire any developer
• Future-proof foundation that scales with your business

Start simple, scale smart—no redesign needed as you grow.

We don't start with design mockups. We start with strategy: who are your customers and what actions do you want them to take?

• Discovery session to understand your audience and goals
• User flow mapping for key conversion paths
• Conversion-focused copywriting guidance
• Design around specific goals (e.g., phone calls for plumbers, form fills for consultants)
• Competitive analysis to differentiate your positioning

Strategy-first ensures your site isn't just pretty—it's a sales tool.